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SEARCH ENGINE OPTIMIZATION

Search Engine Optimization

Everybody wants to be on first page on Google and Bing, but why?

Clearly, the influence search engines have on us is profound. They are the backbone on which our modern society operates. Google and Bing alone have billions of internet pages indexed, delivering 75% of all web traffic. With the first organic (and paid) rankings getting the bulk of that traffic, it is no wonder why everybody fights to be on top.

Search Engine Optimization (SEO) is the process of influencing the visibility of a website in the organic/unpaid search results. SEO is a long term process and successful companies understand that.  They invest constantly in a variety of SEO activities in an effort to stay ahead of the competition. It takes time, patience, and some investments, but by far improving organic traffic has one of the highest ROI compared to other digital marketing activities.   

Our Custom SEO Solutions and Strategies

No two companies are alike. We customize our SEO projects and services to your unique business needs. We also believe in educating our clients. We will constantly update your team on the latest SEO trends and upcoming developments in order to ensure that your company is ready for the challenges of the ever-changing SEO landscape.  

Though our services are custom for each client, our SEO efforts are concentrated on three directions.  We focus on:

  • Improving Relevance
    We analyze your users and the phases they are in when searching for your product/service. We then ensure that you have meaningful and valuable content, which in turn improves the relevance of your site.
  • Improving Visibility
    We align your site architecture and content with the search engines’ best practices. We ensure that your content is easily accessible from both humans and search bots, so that your site can live to it’s full potential.
  • Improving Authority
    Quality articles are the most effective way to build permanent links to your site. Once published on a blog, an article and all its links will remain there for years. 

SEO Services We Offer

For most clients we recommend a full SEO Audit, which includes Technical Audit, Content Audit, Keyword Research, Mobile Audit, Competitor research, and Link Audit. However, we are very flexible and can discuss which components you can benefit from the most. Here is an overview of all SEO services we offer.

Keyword Research
We start with an analysis of which keyword currently bring the most traffic to your site. We then research new keyword opportunities with high potential and map them to pages on your site or suggest additional pages you might need to create.

Technical Audit
We analyze the discovery and indexability of your site. We recommend how to fix all technical problems and take actions which help search engines crawl your site more efficiently.

Content Audit
We analyze the quality, relevance, and uniqueness of your copy and visual elements, as well as how your users interact with them. We recommend how to restructure your content, and where to develop more in order to strengthen key pages, improve the site semantic cloud, and provide better user experience.

Link Audit
We analyze all linking domains to your site. We build an overview of your complete link profile and identify low quality or toxic links which may cause a Google Penguin penalty. We determine this by checking each link manually.

Link Removal Campaign
Once we have identified the problematic sites, we contact their webmasters and request that they take down the links. This takes time, approximately 3 months but may be longer depending on your link profile. At the end of the period we gather the links which were not removed and submit disavow files directly to Google and Bing.

Mobile Audit
Since mobile searches outnumber desktop searches worldwide, you need to deliver good user experience on all devices. With this service, we analyze your site to determine if it is mobile friendly. We look at factors like mobile responsiveness, mobile bounce rate, loading speed, as well as the overall site look and feel.

Migration Audit
Without a skilled SEO partner during a site migration you can lose both traffic and sales. We help you plan the migration process in the most efficient and SEO friendly way, making sure you get a smooth transition. We will resolve issues with page redirects, duplicate URLs, 404 errors, and help you transfer your best content.

Competitor Research
We can learn a ton by analyzing your competitor’s SEO activities. We can see what works and what doesn’t and advise you on the best way to  t invest your resources. We analyze their link profiles, top performing content, blog activity, social media presence, etc., to determine how you can adjust your strategy to see better results.

Ongoing SEO Monitoring
We regularly analyze your content changes, site technical condition, organic traffic, top keyword performance, and backlink profile. We report to you on a monthly basis making sure you have up to date understanding of your site performance, and elements which impact it.

SEO Consulting
You need someone to answer all your SEO related questions and advise you? We are here for you. One of our experts will schedule regular meetings with you and make sure your team is on the right track.

Local SEO
We can help you achieve better search visibility for your local business. Visit our Local SEO page  to find out how.